BUSINESS ADVISORY FIRM · SAUGUS, MA
You know you want to build a business. We know where to start.
We form your company, build the website that makes you credible, and prepare the plan and profile that make you fundable — at published prices, with defined deliverables and no guru games.
No email required to start · No sales call required to see pricing
5.6M+
new US businesses started last year — the most ever recorded
82%
of failed businesses cite cash-flow problems
35%
fail because nobody validated the market first
41%
of applicants get all the financing they asked for — the rest get some or none
The industry that's supposed to help founders… mostly doesn't.
Formation sites bury you in checkout upsells and surprise renewals. “Coaches” promise six figures with zero credentials — the FTC publishes scam alerts about them. Agencies quote $15,000 after three discovery calls. And YouTube gives you 400 conflicting answers.
We built Footing Advisors to be the opposite: one accountable advisor for formation, your website, and funding readiness — with every price published and a pledge we actually operate by.
The Honesty Pledge
Every price is published.
No quote games, no checkout upsell gauntlet. What you see on the pricing page is what you pay.
No guaranteed funding or income.
Nobody can promise a lender will approve you or that your business will make money. Anyone who does is lying to you. We promise deliverables, timelines, and honest advice.
No fake urgency.
No countdown timers, no invented “value stacks,” no “only 2 spots left.” If we're at capacity, we'll tell you the real wait.
Defined scope, in writing.
Every engagement has a written scope, a timeline, and a deliverables list before you pay a cent. No moving goalposts.
We'll tell you if we're not the fit.
If you don't need us yet — or someone else would serve you better — we'll say so and point you there.
How working with us goes
01
Take the free assessment
Three minutes, twelve questions. You get a readiness score, an honest diagnosis of your stage, and a personalized roadmap — before we ever talk.
02
Get a flat-priced plan
We recommend exactly one service (sometimes the free library — we'll say so). Every price is published. Entry sessions credit 100% toward packages.
03
We build. You launch.
Fixed scope, named deliverables, weekly Friday updates, and support after delivery. No hourly meters, no scope surprises.
Services for every stage
Three things, done properly: get formed, get online, get fundable. Flat-priced, fixed-scope, delivered on a date.
Business Formation
$497
Get your business legally established — without the upsell maze.
See deliverables →
Professional Website
$1,950
A fast, credible website that makes you look like the real business you are.
See deliverables →
Business Plan & Funding Readiness
$2,400
A lender-ready plan, real financials, and a business profile built to qualify.
See deliverables →
Find out exactly where your business stands.
The free assessment scores your readiness across ten dimensions and hands you a personalized roadmap — whether or not you ever hire us.
Start the free assessment