About Footing Advisors
Footing Advisors is a professional business advisory firm dedicated to helping entrepreneurs and small businesses establish, grow, and scale sustainable companies. We provide comprehensive consulting services, including business formation, branding, website development, operational strategy, business credit development, and preparation for business financing.
Our mission
Our mission is to help business owners overcome one of the most significant challenges to growth — obtaining the capital needed to launch, expand, and operate successfully. By helping clients build strong business foundations, maintain organized financial and operational practices, and prepare funding-ready business profiles, we improve their ability to qualify for business financing from banks and other lending institutions.
Why we exist
Footing Advisors was founded to provide the type of consulting partner we believed was missing in the marketplace: a single, accountable advisor that delivers strategic guidance, transparent pricing, clearly defined project scopes, measurable deliverables, and practical recommendations that prioritize the client's long-term success. Our approach is built on integrity, professionalism, and lasting client relationships rather than short-term sales.
That matters because the industry answering these questions has earned its reputation. Formation websites turn a state filing into a checkout gauntlet of recurring subscriptions. Self-titled coaches sell “proven systems” with income guarantees the FTC publishes warnings about. Agencies won't quote a price until the third call. We do the opposite, in writing.
How we work
- Evidence over vibes. Recommendations come from your assessment answers, your numbers, and market reality — not from what maximizes our invoice.
- Scope before payment. Every engagement has a written scope, a timeline, and a deliverables list before you pay anything.
- Deliverables, dated. A progress update every week, without you having to ask for it.
- You own everything. Final payment transfers full ownership of every asset we build — files, accounts, documents, the lot.
The Honesty Pledge
This is an operating rule, not marketing. Hold us to it.
- 1
Every price is published.
No quote games, no checkout upsell gauntlet. What you see on the pricing page is what you pay.
- 2
No guaranteed funding or income.
Nobody can promise a lender will approve you or that your business will make money. Anyone who does is lying to you. We promise deliverables, timelines, and honest advice.
- 3
No fake urgency.
No countdown timers, no invented “value stacks,” no “only 2 spots left.” If we're at capacity, we'll tell you the real wait.
- 4
Defined scope, in writing.
Every engagement has a written scope, a timeline, and a deliverables list before you pay a cent. No moving goalposts.
- 5
We'll tell you if we're not the fit.
If you don't need us yet — or someone else would serve you better — we'll say so and point you there.
The fine print, in plain sight
Footing Advisors is a trade name of Cornerstone Ecommerce LLC. Cornerstone Ecommerce LLC is a Massachusetts limited liability company operating out of Saugus, Massachusetts.
We provide business consulting and preparation services. We are nota law firm, accounting firm, lender, loan broker, credit repair organization, or investment advisor. We prepare documents, organize your business profile, and advise — but we do not issue credit, place loans, or repair credit, and we cannot guarantee that any lender will approve you. When you need a licensed professional, we'll say so and help you find a good one.
New firm, no wall of logos yet — we'd rather earn reviews than fake them. Early clients get our best work at these launch prices, a direct line to the people doing the work, and a case study they approve before anything is published.